Giantnerd Case Study Link Giantnerd ran 12 Facebook Ads campaigns in order to boost awareness and communication from its customers. They also desired new user sign-ups, conversions, orders, and visit value coming from the Giantnerd Facebook Page.
We are glad you are enjoying Advertising Age. To get uninterrupted access and additional benefits, become a member today. Log in or go back to the homepage. Published on March 08, Take the word of three separate marketers for it. The company discovered that people who appear to like the brand may be as complex as its Anejo variety.
STX Entertainment and mobile location ad firm Placed realized that the female audience STX expected to go to see its comedy "Bad Moms" in the theater were indeed its core consumers. And the city of Asheville, N.
The hipster mecca-turned-hot tourist destination it ranks No. Herradura worked with Foursquare to reach top-shelf drinkers. Courtesy of Herradura Tequilla Brand: Herradura Tequila Location Data Partner: Foursquare Who drinks high-end tequila? Brown-Forman, maker of Herradura, partnered with Foursquare to let premium booze drinkers know where the boutique tequila brand is available, and along the way learned some unexpected things about who they might be.
It was that message Brown-Forman wanted to get in front of people who might be more likely to drink Herradura. Foursquare, which has done work for Brown-Forman sinceset out to deliver it and measure the impact.
The brand also aimed ads toward people deemed likely to drink premium liquor. October, November and December is "a big selling season for us," said Ms. Darst, noting that, in addition to holiday gift-giving and partying season, the Day of the Dead, the Mexican holiday that has bled into Halloween celebrations, is another popular time for tequila drinking.
As Brown-Forman tested the ads, which surfaced a map marking spots near consumers where they could purchase Herradura, the firm began to see increased foot traffic to those locations, and prioritized some media buys based on that information.
While Brown-Forman could not tell whether the ads led people to actually buy the tequila brand, the data got it close to the point of consumption, said Leah Malone, senior director of brand partnerships at Foursquare.
According to Foursquare, they also went to juice bars, organic food markets and SoulCycle locations. The data helped paint a more complete picture of the Herradura drinker.Learn from inspiring case studies. Whether you’re a small business or global brand, you’ll learn how others achieved real results with Facebook marketing.
Mar 08, · We are glad you are enjoying Advertising Age. To get uninterrupted access and additional benefits, become a member today. Log in or go . MarketingSherpa's Case Studies, New Research Data, How-tos, Interviews and Articles Enter your email below to join thousands of marketers and get FREE weekly newsletters with practical Case Studies, research and training, as well as MarketingSherpa updates and promotions.
This article highlights seven mini case studies of businesses that have stood out by implementing innovative social media marketing practices. You’ll find inspiration for your social media marketing efforts here. Sharpie is the permanent marker company.
Through social media and other marketing. Digital Marketing Case Studies are a great way to learn more about marketing – especially in the B2B sector. But impressive digital marketing case studies are sometimes hard to find. One reason for that is that it’s often hard to identify whether they apply to your exact case before you dive.
Case Studies Innovative and creative marketing strategies are imperative to the success of a brand.
The best lessons are learned through experience and AMA's Case Study Library offers you insights and practical solutions from a wide variety of companies and industries. cheaper and more fun than the competitors Having an advertising.