Once considered as a protected state owned enterprise incapable of efficiency, it has now transformed itself into a domineering company in China with global dreams and ambitions to conquer international markets. As the succeeding SWOT Analysis indicates, the company can leverage on its strengths and work on its weaknesses so that the threats are transformed into opportunities and it continues to be a company to reckon with. Strengths Over the last few decades, China has transformed itself into an economic powerhouse and this is the key strength of China Mobile that was unheard of in Western capitals and for western investors until a decade ago.
Furthermore, due to improving product quality, the replacement cycle for smartphones became longer, which led to diminishing demand for replacements. Smartphones continue with technological innovation, offering full screen and artificial intelligence applications Inthere was a boom in full-screen smartphones after the release of iPhone X in September Domestic brands maintain a dominant position within mobile phones Indomestic brands continued to dominate mobile phones.
Among the top five brands, there was only one international brand iPhonewhich ranked fifth. Youthful marketing strategies are conducted to target young consumers To impress young consumers, creative marketing and advertising strategies are applied to raise the performance of smartphones.
One common way is to sign popular young stars as brand ambassadors. Files are delivered directly into your account within a few minutes of purchase. Samples Overview Why buy this report?
Gain competitive intelligence about market leaders. Track key industry trends, opportunities and threats. Inform your marketing, brand, strategy and market development, sales and supply functions. Overview Discover the latest market trends and uncover sources of future market growth for the Mobile Phones industry in China with research from Euromonitor's team of in-country analysts.
Find hidden opportunities in the most current research data available, understand competitive threats with our detailed market analysis, and plan your corporate strategy with our expert qualitative analysis and growth projections. If you're in the Mobile Phones industry in China, our research will save you time and money while empowering you to make informed, profitable decisions.
Analysis of key supply-side and demand trends Detailed segmentation of international and local products Historic volumes and values, company and brand market shares Five year forecasts of market trends and market growth Robust and transparent market research methodology, conducted in-country Our market research reports answer questions such as: What is the market size of Mobile Phones in China?
What are the major brands in China? What is the growth rate for Mobile Phones in country? How many 3G mobile phones were sold last year? How will the introduction of 4G mobile phones impact the mobile phone market? Why buy this report? Gain competitive intelligence about market leaders Track key industry trends, opportunities and threats Inform your marketing, brand, strategy and market development, sales and supply functions This industry report originates from Passport, our Consumer Electronics market research database.
Want to find out more about this report?The statistic shows the market share of mobile operating systems in China from January to December In December , Android held a share of percent of the mobile operating system. China Mobile Handset Market: An Analysis' is the outcome of in-depth research and comprehensive analysis of the Chinese mobile phone industry.
Moreover, the report provides. Moreover, the report.
China Mobile has 70% of the 2G market in China. China Unicom wants to become the biggest 3G operator, and China Telecom aims to win 15% of the 3G market by China Mobile has a number of service obligations under agreements with the Chinese (PRC) Government.
Our market analysis in China is conducted with the goal of understanding the opportunities and risks presented by an existing market or a consumer segment in different regions.
Daxue Consulting’s experienced team delivers up to date and custom-tailored deliverables. Discover the latest market trends and uncover sources of future market growth for the Mobile Phones industry in China with research from Euromonitor's team of in .
Daxue Market Analysis in China: Providing You with Consumer Insights into the Chinese Market The core business of Daxue Consulting is providing you with a valuable and consistent analysis of your target market, segment, or consumers in China.